Wildcraft - Product/Category Manager - Gear & Accessories

KRA :

- Financial - Revenue , GP and Inventory of Category

- Process- Category Management SOP aderance - for product lifecycle

- Customer - Internal and External Stakeholder Management

- Business Planning

- Understanding Trends , Market Insights , Competition and Business Needs and provide direction to the category

- Budgeting , Category Sales , Margin and Inventory budgets across Sales Channels

- Drive Pricing and Discounting strategy to balance GP and Inventory

- GTM planning and implementation.

- Product Range Planning

- Seasonal Brief - Product strategy for clothing category based on market trend and competition evaluation.

- To ensure merchandise availability and quality with right product mix ensuring customer satisfaction

- Ensure process adherance for inwards and returns and review norms for inventory ageing and stock cover and stock churning season wise.

- Category Performance

- Monitor sales and stock data at various channels and identify the problem and build appropriate counter measure.

- Promotional and display strategies for new launches and core products.

- Establishing working plans according to seasonal and budgetary requirements by evaluating performance gap.

- Sales and GP performance on periodic basis and intervene timely to ensure business metrics are in place

- Merchandise Management -

- Merchandise Planning, Allocation and Replenishment.

- Benchmarking & Managing Stock Cover Ratio. Stock rotation to improve channel margins

- Monitor the merchandise quality and evaluate Customer feedback

- Inter Departmental Co ordination

- Stakeholder Management with Creation centre, Sales and SCM and other functions as required

- Work with Marketing for packaging , promotion and other channel marketing support as required