Wibmo - Manager - Marketing Communication

Responsibilities :

- Develop and drive a best in class internal and external marketing and communications plan.

- Plan, own, and execute marketing communication initiatives.

- Work with the rest of the organization to make sure that our communications initiatives are aligned with Marketing, Sales, Product Engineering and our Customers.

- Ensure effective use of all digital communication channels including website, social media, industry events, and PR.

- Ensure marketing message is conveyed clearly and delivered properly to prospects and messages are sent in proper form and template

- Develop a personalization strategy and include persuasive 'call-to-actions' in advertisements and promotions

- Coordinate, attend, and represent the company in a marketing communications role in industry events, and user groups.

Skills Required :

- Experience building email campaigns, analyzing key campaign metrics, and developing strategy for lifecycle email nurture campaigns

- Strong collaboration skills and entrepreneurial mindset

- Some knowledge of graphic design, layout, image editing and application of brand standards/templates to design

- Liaise with stakeholders to zero in on ideal target audience segmentation for each campaign from available databases

- Ability to effectively work with multiple stake holders & campaigns and to prioritize tasks for smooth campaign execution

- Good understanding of database, CRM and Email lists

- Familiarity with Photoshop, Illustrator, InDesign and related software

- Excellent communication skills

- Excellent presentation and layout skills

- Excellent execution, inter-personal and project management skills

- Ability to function in a dynamic environment