Posted By
Posted in
Sales & Marketing
Job Code
1151882
Director- Performance Marketing
The Performance Marketer will help leadership to support the expansion and growth of Whitehat Jr. This individual will effectively articulate the narrative and take a strategic approach to reputation management and stakeholder engagement.
Roles and Responsibilities include but not limited to :
- Own end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords
- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals
- Managing and maintaining large keyword lists
- Improve quality score of ads on google and optimize campaign structure
- Running A/B tests across paid search campaigns & landing pages
- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments
- Develop effective working relationships with executives, managers and employees at all levels throughout the company in order to advance communications objectives and support business growth
- Monitor and administer web analytics dashboards, reports and key reporting tools, point out key areas of importance in accordance to internal business goals
What Will You Need :
- Structured problem-solving and analytical skills
- Proven ability to take up high ownership
- Strong bias towards user research to understand their problems and solve
- Ability to collaborate with internal and external stakeholders
- Strong analytical capability, understanding of performance marketing
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Posted By
Posted in
Sales & Marketing
Job Code
1151882