WhiteHat Jr - Brand Head - TV Commercials - IIM/ISB

Job Description :

- Work with creative agency to create TVCs every 2-3 months.

- Work with production houses to create digital influencer videos for performance marketing and social reach every 2-3 months.

- Work with talent agency to sign up influencers for both TVCs and digital influencer videos.

- Work with media buying agency to create TV media plan, and optimize channel mix to improve attributed cost-per-lead to sales funnel.

- Project manage incoming needs from various functions on brand marketing support, including: sales brochures, brand partnerships, brand guidelines.

- Reporting will be to India Marketing Head. Direct reportee will be the Media Planning Manager. Peers will be Creative Head, Social Media Head and Brand Partnerships Head.

- Brand marketing experience of 10-12 years in consumer product, consumer tech and direct-to-consumer brands.

- MBA from IIM/ISB similar.