White Gold - Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Koramangala, Bangalore

Job Type: Full-Time

Experience: Minimum of 4 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.

About Us:

White Gold is a technology-driven company. We are innovative and we make use of advanced technology to better serve our customers. We are a leading player in the gold bullion industry, committed to delivering exceptional value and service to our clients. With a focus on integrity, innovation, and customer satisfaction, we have established ourselves as a trusted name in the market.

Key Responsibilities

Strategy Development: Create and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and affiliate marketing.

Campaign Management: Oversee end-to-end campaign management, from planning and execution to monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing objectives.

Data Analysis: Utilize data analytics tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.

Budget Management: Develop and manage budgets for performance marketing initiatives. Optimize spend based on performance metrics and strategic priorities.

Cross-Functional Collaboration: Work closely with the creative, content, and product teams to develop and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall strategy.

A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Use results to drive continuous improvement.

Market Research: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Apply insights to refine marketing strategies and maintain a competitive edge.

Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics, achievements, and areas for improvement.

Qualification Requirements

Educational: Bachelor's degree in Marketing, Business, Analytics, or a related field. Advanced certifications (e.g., Google Ads Certification, Facebook Blueprint) are a plus.

Work Experience: Minimum of 5 years of experience in performance marketing, with a proven track record of managing and optimizing digital advertising campaigns across multiple channels.

Skills:

Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting.

Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Project Management: Excellent organizational and project management skills. Ability to handle multiple projects simultaneously and meet deadlines.

Communication: Outstanding written and verbal communication skills. Ability to present complex information clearly and effectively to various audiences.