Whirlpool - Senior Manager - IT Business Relationship Manager - Digital Marketing Technologist

Senior Manager-Business Relationship Manager -Digital Marketing(Marketing Technologist) (7-12 yrs)

Senior Manager - Asia BRM - Marketing & Digital(Marketing Technologist)

PURPOSE : IT Business Relationship Manager for Asia covering Marketing & Direct to Consumer functions

ESSENTIAL DUTIES & RESPONSIBILITIES :

Drive Initiatives to meet Business Objectives :

1. Work Closely with Key Business Stakeholders , understand business needs, come up with practical solutions and work with a cross functional Team to implement them successfully.

2. Analyze impact of change and liaison with other functions accordingly

3. Deep Expertise required in all Marketing & Direct to Consumer/eCommerce for business process understanding

4. Good understanding Marketing & Advertising technology

5. Knowledge & Experience in eCommerce platform, Campaign Management, Digital Asset Management, Demand Side Platform, Data Management Platform, Data Lake, Consumer Data Platform, Product Information Management

6. Work closely with the Business and IT team to design Strategies for business process improvements, and drive system implementations for the Cluster / Business.

Project Management :

1. Manage all communication with functional stakeholders.

2. Plan, own and execute large multi crore Digital projects end to end right from ideation to deployment and support

3. Manage Project Managers & monitor the project progress to ensure delivery on time and within budgets; Own the delivery of the entire portfolio

Drive Innovation & External Partnership :

1. Research and identify technologies and use cases in the Digital Space that can drive business objectives

2. Analyze Competitors and what they are doing differently to drive business objectives

3. Build business case for the implementation of the identified initiatives

4. Analyze, Evaluate and Recommend products and implementation partners

Manage Applications & Projects :

1. Manage the Marketing/Digital/D2C Portfolio for entire Asia

2. Responsible for Managing Operations (AMS) for all the products in the portfolio