Whirlpool - Lead - Category Sales

PURPOSE: Develop, execute and deliver WOIL's category wise strategy to drive sales

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategy :

- Review and manage consolidated category-wise demand plans

- Lead the sales strategy and operations for the assigned category portfolio

- Lead the RTM execution strategy and ensure the success of the category executed over the next 3 years while collaborating with global and India sales strategy teams

- Monitor competitor activities in the channel/category providing insights to Marketing, Finance, Quality, Pricing etc

Category-wise D&A :

- Accountable for category-wise D&A

- Responsible for trade schemes design, deployment and tracking across channels

Category wise PMR :

- Responsible for P4P analysis and overall sales performance monitoring across channels (e.g. product gaps)

- Supervise the annual spends for in-market promotions, check-outs, visibility

- Develop point-of-sale materials to gain shopper attention and support ROI goals for all regions

Channel Management :

- Launch innovative projects aimed at driving channel sales efficiency

- Execute All India channel programs

- Identify the key channels for the product range, determine the appropriate SKU- s, and deliver distribution, assortment and visibility objectives across multiple markets and channels

Stakeholder Management :

External : Collaborate with distributors and external vendors

Internal : Work closely with Sales Channel Heads and RSMs, Coordinate with Supply chain, logistics and Commercial