Whirlpool - Branch Retail Marketing Manager

Job Summary : Conceptualize, develop, plan & execute Brand Marketing initiatives at a regional level in line with the Brand Positioning and core Brand Values. Working as brand mentor to Sales team, thereby optimizing on business delivery in coherence with Sales

The candidate would be responsible for :

Retail workforce management :

a) Manage Performance & Productivity for Retail workforce within the branch

b) Ensure proactive action towards people processes - Engagement; Work-force planning & deployment; Recognition and Quality hiring of talent

c) Coordinate Training & Development of Retail workforce

d) Work with Sales, senior management to design the incentive structures

e) Escalation handling

- Develop innovative branch marketing programs - working with Branch Manager to achieve our sales targets.

- Competition Analysis - partner with Sales to develop understanding & insights, ensure timely reporting of data

- Drive In-Shop and out-shop visibility, monitor shop-floor display

- Accountable for all advertising/promotions within the branch

- Drives marketing budget utilization and spend for the branch

- Conduct frequent market visits - monitoring, data gathering

Base Location : Bhubaneshwar

Territory : Entire Odisha. Candidate should not have any travel constraints

Skills/Competency Required :

- Influencing & Persuading

- Data Analysis, Problem Solving

- Motivating & developing team members

- Planning & Organizing

- Result Orientation

- Information Seeking - market insight