WeWork - Marketing Lead - Enterprise Segment

Marketing Lead - Enterprise

- The Marketing Lead is responsible for managing day-to-day broker marketing efforts in India. As part of the Marketing team, the candidate will be a creative thought partner to the Sales teams and play a central role in translating the WeWork brand with our real estate industry partners.

- The role will support the sales team in developing marketing plans and translating through local execution through a wide range of events, creative initiatives and various marketing tactics.

- In coordination with the Global Broker Marketing team and Enterprise Sales teams, s/he is responsible for developing and executing on marketing plans, interpreting data from reports, developing content and thought leadership to drive broker and industry relationships to help the enterprise sales function.

- The Marketing lead will contribute to all broker initiatives, as well as overseeing and maintaining relationships with internal and external stakeholders.

Duties & Responsibilities

- Develop and execute strategic marketing plans for the Referrals program - focused specifically on brokers and real estate partners

- Assist sales team with development of marketing materials for enterprise sales teams,, general broker program, building-specific marketing strategy and creative campaigns per region

- Create and execute region-specific broker content in conjunction with Global Broker Marketing team; strong writing skills are a must

- Be the point of contact to ensure all sales enablement activities & requirements are managed and executed.

- Manage frequent stakeholder interactions with Community and Sales teams, as well as a wide range of other functions, including Marketing and Public Affairs

- Strategy, content and execution for email marketing campaigns

- Assist sales team on all initiatives to develop strategic partnerships with industry professionals/brokerage community

- Assist Marketing Events team with planning and execution for large & targeted enterprise events, local broker events (internal and external) to grow brand awareness, program awareness, and strengthen relationships with real estate industry partners and decision makers.

Experience and Requirements

- Minimum 3 years- experience in real estate, marketing, strategy, project management, and events management or related field

- Results driven and able to ensure completion of tasks

- Highly organised and detail-oriented

- Excellent interpersonal, written and communication skills

- Creative thinking and flexibility - ability to multitask and handle pressure in a fast-paced environment

- High level of personal credibility, networking and interpersonal skills, dependability, and accountability

- Demonstrated ability to prioritise and manage critical situations

- Proactive and reliable; driven to achieve team goals

- Ability to work in a matrix organisation and demonstrate team leadership skills.

- Strategic and analytical thinker

- Proficiency with Microsoft Office, Excel, and all presentation softwares.

Travel:

The role will include some travel

About Company: WeWork is the platform for creators, providing hundreds of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.