Wella - eCommerce Manager - IIM/ISB/FMS/MDI

Ecommerce Manager

ABOUT THE WELLA COMPANY :

Together, WE enable individuals to look, feel, and be their true selves.

- Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves.

- As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE :

- The eCommerce manager will be handling E2E customer management working collaboratively with brand teams internally and retailer teams externally, enabling the brands to achieve their objectives. The individual will be responsible for overall business and fundamentals (`CARS`) delivery, design and execution of plans for platform visibility, promotion, trial and traffic generation activities.

KEY RESPONSIBILITIES :

- End-to-end customer management and account serving to deliver business

- Ownership and Delivery of commercial and brand plans

- Liaises between Ecomm customers and brand teams to deliver business M-o-M

- Translate national brand plans into e-commerce tailored conceptual sells, define the local e-retail content requirements and ensures optimal content is deployed

- Owns Ecomm budget & spends

- Design & deliver plans to optimize for KPI's (traffic / Conversion / Basket / Repeat )

- Liaise with Customers to leverage their CRM / undertake shopper marketing to drive business growth behind key insights

- Designs Platform specific Visibility and promo plans to accelerate sales

- Liaise with Ecomm partners to maximize spends on different visibility properties to drive awareness for Wella brands (on-site, Live commerce, Social media etc)

- Delivers on CARS fundamentals for accounts/platforms being managed - defines content needs, ensures the right assortment and availability, works on improving ratings and discoverability

- Owns the reporting of ecommerce results and KPI`s

- Manages eCommerce operations for existing and new product launch

- Manage eCommerce, Operations: New Product & Customer Service teams

- Lead the launch, marketing strategy and full year content plan for Wella India's first ever online education portal for hair artists/salons

KEY REQUIREMENTS :

- 2 to 5 years' experience in a Key Account Management/Ecommerce profile

- MBA from a Tier 1 B-School

- In depth knowledge of e-commerce landscape, operations and KPI`s, digital marketing understanding is a plus.

- Strong communication skills, with the ability to listen, understand, and translate the company/brand strategy to retailer.

- Strong negotiation skills with the ability to influence top levels across Wella and the customer organization

- Ability to understand data, generate insights and make data-based decisions.

- Ability to work effectively within a fast paced, complex matrix and changing environment

- Flexible to travel when required.

- Affinity to beauty

EEO OPPORTUNITIES :

- We offer equal employment opportunity to qualified individuals without regard to race, religion, colour, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.

- We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results.