Webmyne - Digital Marketing Expert

Job Responsibilities:

Develop and Execute Digital Marketing Strategies:

- Plan, create, and implement comprehensive digital marketing campaigns across various platforms including SEO, SEM, PPC, and email marketing.

- Analyze and optimize marketing campaigns to maximize ROI and achieve KPIs.

- Have a hands-on experience to develop strategies for in Local SEO clients.

Social Media Management:

- Manage and grow the company's as well as client's social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.

- Create engaging content, including graphics, videos, and posts, tailored to each platform.

- Monitor social media channels for industry trends and competitor activities.

- Should be innovative to generate ideas to be executed for different social platforms.

- Work on enhancing profiles/pages followers and brand awareness.

Content Creation and Management:

- Given insights to content writers to develop high-quality, engaging content for website, blog, and social media channels.

- Work closely with the design team to produce visually appealing materials.

Team handling:

- Guiding team members with a strategy that align with client/project goals.

- Ready to train the team if required regarding any new client, new tools or new google updates.

Client Communications:

- Serve as the primary point of contact for clients, understanding their needs and providing regular updates on campaign performance.

- Build and maintain strong relationships with clients through effective communication and service excellence.

Analytics and Reporting:

- Use analytics tools like SEMRUSH, Google owned tools, etc to track and report on campaign performance.

- Provide insights and recommendations based on data to improve future campaigns.

Collaboration:

- Work closely with other departments, designing, web development, to ensure cohesive marketing strategies.

- Collaborate with external partners and agencies whenever needed.

Key Skills:

- Minimum of 5 years of experience in digital marketing.

- We are looking for someone with prominent social media marketing experience which includes calendar creations, strategic and innovative content ideas, knowledge to gain followers and increase brand awareness on social platforms.

- Proven experience in managing social media platforms and executing successful social media campaigns.

- Strong understanding of SEO, SEM, PPC, and other digital marketing techniques.

- Excellent client communication and interpersonal skills.

- Good team handling capabilities.

- Proficiency in using marketing tools and platforms such as Google Analytics, Hootsuite, HubSpot, etc.

- Ability to analyze data and provide actionable insights.

- Creative thinking and problem-solving skills.

- Strong organizational skills and attention to detail.

- Ability to work independently and as part of a team.

- Experience with graphic design tools such as CANVA will be additional advantage.

- Knowledge of HTML/CSS and WordPress website handling is must.

- Certification in Google Ads, Google Analytics, or other relevant qualifications will have additional advantage