WebEngage - Senior Manager - Performance Marketing

About us:

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of the hottest global SaaS companies, we've been recognized by G2 as a Marketing Automation Leader in Asia 2021.

The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, So Paulo, and Dubai. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

Learn more about us at www.webengage.com

About the role:

We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you'll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.

P.s: This is an Individual contribution role.

Responsibilities:

- Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)

- Responsible for executing and managing keyword research and content gap analyses

- Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs).

- Provide ongoing actionable insights into campaign performance to the team

- A/B testing, experiments, deriving insights, and driving constant optimization for all steps of the funnel

Requirements:

- 5-7 years of relevant experience in performance marketing in a B2B SaaS environment

- Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll

- Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush

- Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues

- Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure

- Experience in managing campaigns for MENA or LATAM market will be an added advantage

Life at WebEngage:

- We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.

- A highly inclusive work culture that promotes a relaxed, creative and productive environment.

- Practice autonomy, open communication, growth opportunities, while maintaining a perfect work-life balance

- Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

- Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers & reimbursement for your WFH setup!)

- Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Explore more here:

https://youtu.be/Y0HjfyMjUpg

https://www.linkedin.com/company/webengage

https://twitter.com/WebEngage's =09