Web Analytics - Omniture Site Catalyst

Job Title: Analyst / Senior Analyst / Specialist

Location: Bangalore

Years of Experience: 2 to 9

Roles & Responsibilities:

- Support the analytic needs of the business unit by analyzing web traffic using clickstream tools such as Omniture and produce reports relating to outcomes

- Conduct deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same

- Ability to effectively present analysis and insights to varying audiences in person and over call

- Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team

- Develop a cross channel marketing perspective and deliver analysis for cross channel initiatives

- Help drive core insights from the data to suggest, create and execute plans for to drive improvements to the digital experience

- The analysts will focus on Fidelity.com website and support decision making. He/She may also work with the technical team to identify gaps and improve the data capture strategy. He/She can also help ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

Typical Deliverables:

- Senior management dashboards

- Identifying insights from the data and providing commentary

- Handling adhoc data and analysis requests on traffic and customer data

- Website behavior and customer experience deep dive analysis

- Effective and persuasive presentations (verbal and written) for project teams and business leaders

- Support Multivariate and A/B testing

- Data consolidation and validation

- Coordinating tags, tracking parameter implementations

Desired candidate profile:

- MBA/MA Economics required from premier schools

- 2-9 years of Experience in Web Analytics and Strategic Analysis required

- Very strong PowerPoint and Excel skills required

- Experience in presenting to varying audience effectively in person and on call required

- Experience of working on clickstream analytics tool like Omniture SiteCatalyst / Insights, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau preferred

- Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research would be an advantage.

- Business analysis experience in large size companies with multiple functions / business units preferred

- Excellent communication skills and ability to interact with all levels of end users and technical resources

Interested candidates kindly drop in your resumes to harini.k@saaconsulting.co.in or call me at 8870772421