Web Analytics Manager

We have an immediate requirement for the positions in Web Analytics at Managerial level with a leading consulting organisation at Bangalore.

Required skills:

- Graduate/Post-Graduate in a quantitative field (engineering/economics/statistics) or Management from good institutes with exp of 7-11 yrs with good knowledge of web analytics tools – Omniture SiteCatalyst (Adobe), Coremetrics, Web-Trends, Google Analytics, WebTrends, Tealeaf, ClickTracks.

- Knowledge of statistical analysis and tools (SAS, SPSS etc)

Roles & Responsibilities

- Build comprehensive web analytics solutions for clients by analyzing web traffic using clickstream tools such as Omniture, Coremetrics etc. Analyze the clickstream data to create reports on site navigation

- Support the process of increasing traffic to client’s website by using analytics to create more intelligent Search Engine Optimization(SEO), Search Engine Marketing(SEM) and Pay Per Click(PPC) initiatives

- Use the integrated data to create predictive analytics models like segmentation, propensity modeling etc. and build web strategies based on the insights

- Lead driving core insights from the data to suggest, create and execute Multivariate or AB Tests that drive fundamental improvements to the site experience

- Exhibit a high level of expertise in driving the data strategy across multiple customer channels (websites, surveys, testing, CRM systems, market research etc)

- Perform root cause analysis of performance issues and drive their resolution by partnering with cross-functional teams and track the success of corrective actions taken to resolve issues

Interested candidates can apply to preeti.sethi@mastermindnetwork.co.in / preeti.saraswat2009@gmail.com or call at 011-46140026.