Web Analytics - Google Analytics - IIT/NIT/BITS

Web analytics (Google Analytics)

Responsibilities :

- Work on Google Tag Manager, Google Analytics and the like to implement tracking and tagging of new features, marketing conversion tags etc.

- Work with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement.

- Hands on experience in implementation of tags, creating custom reports, GA custom tracking, Big Query etc

- Expert knowledge of web analytics tools (particularly Web trends and Google Analytics) with technical knowledge of URL tagging and tracking.

- Demonstrated expertise with attribution methodologies, A/B and multivariate testing.

- Bachelor's degree in a quantitative, business, marketing or consumer research discipline only from IIT's, NIT's and BITS.