Wealth Head - PMS Sales

Head- Institutional Sales

1. Position/Job Title: Head - Institutional Sales

2. Function: Sales

3. Reporting to (Title): Head - Sales & Products

4. Location: Mumbai

1) Job Purpose:

- To drive pan-India PMS sales through Insti/Family office/RIA/Digital and Direct Channels.

- The role incumbent will be responsible for planning & implementation of the business development strategy through above mentioned sources.

2) Principal Accountabilities:

- Develop and build Institutional and Family office business from scratch

- Drive product development efforts by identifying opportunities for growth based on changing Institutional mandates

- Engage & Update Institutions and Family Offices with ASK IM Alternate product offerings.

- Build a dedicated marketing communication for better visibility and awareness around the alternate product.

- Get approvals and complete Due Diligence with each Institution.

- Work with the investment and marketing team to identify compelling, innovative brand and communications strategies. Implement brand strategy and campaigns to build brand equity of the business

- Work closely with products team to develop focus on best in class/innovative products, etc.

- Develop deeper relations with Promoters and Institutional clients.

- Monthly/Quarterly Investment updates to the Institutions

- Contribute 10% of the new sales

- Over the 3 years, the Institutional channel should contribute 5000 crs of Alternates AUM.

- Channelize key market intelligence to the products & Investment team.

- Ensure compliance with regulatory framework at all times & with brand value.

- Lead a small Direct team of sales and telecallers to build Direct and Digital channels for ASK IM from the current 400 crs to 2000 crs in 3-4 years.

- Devise marketing and sales strategies to acquire clients through social media channels like Linked in and FB.

- Contribute 100 crores of monthly sales in a year.

3) Major Challenges

- Acquisition of new clients through Ins0.ti/Family office/RIA/Digital and Direct Channels

- Constant Updation on new products & best practices.

4) Experience & Qualification

- M.B.A or Equivalent post graduate degree

- 12 or more years of relevant experience in mentioned channels

- Knowledge of equity products is necessary