Posted By
Posted in
Sales & Marketing
Job Code
1433746
Head - Institutional Sales
1. Position/Job Title: Head - Institutional Sales
2. Function: Sales
3. Reporting to (Title): Head - Sales & Products
4. Location: Mumbai
1) Job Purpose
- To drive pan-India PMS sales through Insti/Family office/RIA/Digital and Direct Channels. The role incumbent will be responsible for planning & implementation of the business development strategy through above mentioned sources.
2) Principal Accountabilities
- Develop and build Institutional and Family office business from scratch
- Drive product development efforts by identifying opportunities for growth based on changing Institutional mandates
- Engage & Update Institutions and Family Offices Alternate product offerings.
- Build a dedicated marketing communication for better visibility and awareness around the alternate product.
- Get approvals and complete Due Diligence with each Institution.
- Work with the investment and marketing team to identify compelling, innovative brand and communications strategies. Implement brand strategy and campaigns to build brand equity of the business
- Work closely with products team to develop focus on best in class/innovative products, etc.
- Develop deeper relations with Promoters and Institutional clients.
- Monthly/Quarterly Investment updates to the Institutions
- Contribute 10% of the new sales
- Over the 3 years, the Institutional channel should contribute 5000 crs of Alternates AUM.
- Channelize key market intelligence to the products & Investment team.
- Ensure compliance with regulatory framework at all times & with brand value.
- Lead a small Direct team of sales and telecallers to build Direct and Digital channels IM from the current 400 crs to 2000 crs in 3-4 years.
- Devise marketing and sales strategies to acquire clients through social media channels like Linked in and FB.
- Contribute 100 crores of monthly sales in a year.
3) Major Challenges :
- Acquisition of new clients through Insti/Family office/RIA/Digital and Direct Channels
- Constant Updation on new products & best practices.
4) Experience & Qualification :
- M.B.A or Equivalent post graduate degree
- 12 or more years of relevant experience in mentioned channels
- Knowledge of equity products is necessary
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Posted By
Posted in
Sales & Marketing
Job Code
1433746