We360.ai - Marketing Lead - SaaS - B2B

Marketing Lead SaaS

We360.

ai, one of Central Indias fastest-growing funded SaaS startups, is looking for a Marketing & Growth Manager to lead our expansion in India and the US markets.

If you have a strong background in performance marketing, demand generation, and digital strategy, this is an opportunity to make a significant impact.

About the Role:

We are seeking a results-driven SaaS marketing professional who can develop and execute demand-generation strategies, optimize customer acquisition funnels, and scale our brand presence globally.

This role requires a deep understanding of B2B SaaS marketing, growth hacking, and performance marketing.

Key Responsibilities:

- Develop and execute data-driven marketing strategies tailored for SaaS growth.

- Drive lead generation, customer acquisition, and pipeline growth for India and US markets.

- Manage and optimize SEO, SEM, paid campaigns (Google Ads, LinkedIn Ads), and content marketing.

- Implement Account-Based Marketing (ABM) strategies to attract enterprise clients.

- Leverage marketing automation tools (HubSpot, Marketo, Pardot) to optimize lead nurturing.

- Conduct market research and competitor analysis to refine positioning and messaging.

- Collaborate with sales, product, and leadership teams to drive revenue growth.

- Track, measure, and optimize marketing performance through data analytics and KPIs.

Skills & Qualifications:

- 8-10 years of experience in SaaS marketing, demand generation, and growth strategy.

- Proven expertise in B2B SaaS marketing, digital advertising, and conversion optimization.

- Hands-on experience with CRM and marketing automation tools (HubSpot, Marketo, Salesforce).

- Strong analytical mindset with the ability to track, optimize, and report on marketing performance.

- Deep understanding of SaaS buyer personas, sales cycles, and customer journey mapping.

- Excellent communication skills with a strategic, execution-focused approach.

Why Join We360.ai?

- Be part of a fast-growing, VC-backed SaaS startup scaling in global markets.

- Opportunity to lead marketing initiatives for both India and US markets.

- High-impact role with autonomy, ownership, and a clear growth path.

- Competitive salary with performance-based incentives.

- Dynamic work environment with a culture of innovation and excellence.

If you have a SaaS-first marketing mindset and a passion for driving growth, wed love to hear from you.