Posted By
Posted in
Sales & Marketing
Job Code
1010901
Responsibilities:
- Drive & implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Product).
- Analyse campaign performance against objectives, and take actions to maximize return on ad-spend (on platforms such as Facebook, Instagram, Twitter, Google UAC, Google Search, YouTube etc).
- Track attribution for multiple channels, LTV of users acquired through these channels, and provide insights to create OUTGROW digital strategy.
- Analyse digital marketing analytics reports and develop optimization plans.
- Cultivate marketing strategies targeted at driving traffic, engagement, generating leads delivering sales and building brand awareness.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Thorough understanding of product-focused content and messaging to tell meaningful stories about the benefits and customer pain points through innovative and unique campaigns.
- Liaise with Product and Marketing departments to stay updated on new products and features.
- Design and execute a well-thought through SEO strategy both on-page and off-page.
- Track & draw insights from promotional based sales trends and plug gaps wherever required
Qualifications & Experience:
- 5+ years of experience in digital & performance marketing
- Should have data-driven decision making and data interpretation skills.
- Should have experience with the retention marketing channels (Email, Push, SMS, In-app, WhatsApp & social media).
- Driving digital marketing strategy & campaigns across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Product).
- Drive engagement & app downloads through video content on channels (YouTube, Facebook, Twitter, Instagram)
- Detailed understanding of online marketing tools (Google Ads, Facebook Ads, Twitter Ads, etc), Social media platforms, attribution tools.
- Strong analytical background and ability to critically analyse and leverage performance data to measure and optimize campaign performance.
Additional Information:
- Ready to adapt to the pace of the organisation & the amount of responsibilities
- Eager to work in a fast-paced work environment.
- Proficient in any regional language (Tamil, Kannada, Telugu, Marathi & Hindi) is an advantage
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Posted By
Posted in
Sales & Marketing
Job Code
1010901