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Walnut Folks Group - Manager - Digital Marketing

caution
2 - 5 Years.Bangalore
Posted 2 years ago
Posted 2 years ago

Digital Marketing Manager


You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution for a wide range of brands.

Responsibilities:

- Lead end to end marketing strategy for multiple client brands at once

- Manage complete client communication and internal team management for delivery

- Strategise and lead the execution of all digital marketing, including SEO/SEM, social ads, influencer marketing and CRM campaigns

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Figure conversion pain points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

- Proven working experience in different facets of digital marketing

- Clear leadership potential and past experience of collaborating with multiple stakeholders

- Demonstrable experience leading and managing SEO/SEM, social ads, influencer marketing and CRM campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics)

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Location: Bengaluru (WFO)

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