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Posted in
Sales & Marketing
Job Code
1222523
Digital Marketing Manager
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution for a wide range of brands.
Responsibilities:
- Lead end to end marketing strategy for multiple client brands at once
- Manage complete client communication and internal team management for delivery
- Strategise and lead the execution of all digital marketing, including SEO/SEM, social ads, influencer marketing and CRM campaigns
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Figure conversion pain points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- Proven working experience in different facets of digital marketing
- Clear leadership potential and past experience of collaborating with multiple stakeholders
- Demonstrable experience leading and managing SEO/SEM, social ads, influencer marketing and CRM campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Location: Bengaluru (WFO)
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Posted By
381
JOB VIEWS
82
APPLICATIONS
17
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1222523
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