Walking Tree - Art Director

Walking Tree Ventures Pvt Ltd is the umbrella company for a group of dynamic, value-based companies, backed by two global diamond and jewellery powerhouses H Dipak and the KBS Group.

H Dipak is the world's largest manufacturer of princess cut diamonds and specialist of 'unround' diamonds since the 1990s, while the KBS Group was established in 1975 and is one of the preeminent manufacturers and traders of diamond jewellery.

The Walking Tree's curated, consumer-driven brands have each been born of a vision to make jewellery more relevant and relatable to the contemporary, discerning buyer. Each brand is defined by an identity that brings rich complexity into a single, inspiring idea. These ideas become value propositions and products powered by cutting-edge design facilities, manufacturing units and marketing.

The Walking Tree's brands reach markets like Europe and India. These include the design lab and manufactory, Walking Tree India, in Mumbai; B2B brand; consumer-driven retail brands, Unsaid in Europe and Her Story in India.

Website

https://www.walkingtree.co/

Designation: Art Director

Reporting: Creative Director, Her Story

Role:

Her Story is hiring!

Build original brand content across all touch points. For this, liasioning with the internal studio, external agencies/ freelancers and ensuring that the content is produced in a manner that is consistent with the originality, brand guidelines, creative briefs and vision.

Key Responsibilities:

- Liaising directly with the creative director to produce original content for the brand across all touchpoints.

- Mapping overall creative budgets and spending.

- Ensure that the brand vision is consistent across all platforms.

- Develop creative briefs based on own ideas as well as those of the teams with direction, schedules, and expected deliverables for the creative team.

- Work with the entire creative team to establish a unified brand understanding and voice for the company.

- Managing the creative calendar (shoots/deliverables etc) coordinating with the marketing and product calendar, also liaising with the product team for shoot schedules.

- Managing the image bank and portfolio of the brand.

- Competitor study and analysis, researching and referencing concepts.

- Collaborate with marketing and retail teams in creating marketing collaterals, aligning team priorities with business objectives to deliver high-quality work on time and on budget.

- Develop presentation templates, styles, and techniques for the team to implement.

- Developing, briefing (as per the creative director), managing and coordinating with freelancers/creative agencies/retainers.

- Obtain team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responding to internal requests.

- Discover and develop relationships and maintain a database of new talent such as photographers, illustrators, animators etc.

Key Attitude Traits :

- Team player, positive and empathetic leadership qualities

- Knowledge of and understanding of the brand and luxury world

- Expertise in the ideation and production of creative content (Print and Digital)

- Database of creative collaborators and freelancers

- Willing to be hands-on in conjunction with the creative team in building creative content and not solely relying on harnessing a team to do so

- All technical knowledge and expertise as required to build creative content