VVF Group - Manager - Digital Marketing

Manager - Digital Marketing

Key Responsibilities:

Building GTM Strategy:

You'll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. Youll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test, and double down upon early signs of success.

Lead Performance marketing strategies and responsibility across all major online Marketplaces:

- Lead performance growth initiatives for marketplaces and take complete responsibility for day-to-day management of ads accounts.

- Lead monthly, quarterly and annual planning within the organization as well as externally with key JBP partners.

- Establish healthy salience and fast pace for performance marketing attributed. revenue and work closely with organic growth teams.

Advertising and Promotions:

- Plan and execute Advertising campaigns, including Sponsored Products, Sponsored Brands, Display Ads, PLA and PCA ads to drive traffic and sales.

- Optimize advertising campaigns through keyword research, bid management, and A/B testing to maximize ROI.

- Coordinate with the marketing team to develop promotional activities and manage strategies, and opportunities for growth.

Website & Creative Management:

- Help in the creation of landing pages, add-on performance improvements

- Provide detailed briefs for creatives & helping with data to make informed decisions.

- Sales and Performance Optimization: Develop and implement strategies to increase sales, improve product rankings and maximize profitability on both the platforms.

- Monitor sales metrics, including revenue, units sold, and customer reviews, and take appropriate actions to achieve targets and address issues.

- Conduct competitive research and analysis to identify market trends, pricing

Qualifications:

- 4+ years of proven experience as a Digital Marketing Manager or in a similar role.

- Bachelor's degree in Marketing, Digital Marketing, or a related field; MBA is a plus.

- Strong understanding of digital marketing channels, tools, and best practices.

- Proficiency in digital marketing platforms, analytics tools, and CRM systems.

- Excellent leadership and team management skills.

- Analytical mindset with the ability to derive insights from data and adjust strategies accordingly.

- Strong project management skills, with the ability to manage multiple initiatives simultaneously.

- Exceptional communication and presentation skills.

- Creative thinking and problem-solving abilities.

- Demonstrated success in driving digital marketing performance and achieving business objectives.