Posted By
Posted in
Sales & Marketing
Job Code
1408120
Manager - Digital Marketing
Key Responsibilities:
Building GTM Strategy:
You'll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. Youll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test, and double down upon early signs of success.
Lead Performance marketing strategies and responsibility across all major online Marketplaces:
- Lead performance growth initiatives for marketplaces and take complete responsibility for day-to-day management of ads accounts.
- Lead monthly, quarterly and annual planning within the organization as well as externally with key JBP partners.
- Establish healthy salience and fast pace for performance marketing attributed. revenue and work closely with organic growth teams.
Advertising and Promotions:
- Plan and execute Advertising campaigns, including Sponsored Products, Sponsored Brands, Display Ads, PLA and PCA ads to drive traffic and sales.
- Optimize advertising campaigns through keyword research, bid management, and A/B testing to maximize ROI.
- Coordinate with the marketing team to develop promotional activities and manage strategies, and opportunities for growth.
Website & Creative Management:
- Help in the creation of landing pages, add-on performance improvements
- Provide detailed briefs for creatives & helping with data to make informed decisions.
- Sales and Performance Optimization: Develop and implement strategies to increase sales, improve product rankings and maximize profitability on both the platforms.
- Monitor sales metrics, including revenue, units sold, and customer reviews, and take appropriate actions to achieve targets and address issues.
- Conduct competitive research and analysis to identify market trends, pricing
Qualifications:
- 4+ years of proven experience as a Digital Marketing Manager or in a similar role.
- Bachelor's degree in Marketing, Digital Marketing, or a related field; MBA is a plus.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in digital marketing platforms, analytics tools, and CRM systems.
- Excellent leadership and team management skills.
- Analytical mindset with the ability to derive insights from data and adjust strategies accordingly.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Demonstrated success in driving digital marketing performance and achieving business objectives.
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1408120