VVF Group - Influencer Marketing Manager - Softsens

Influencer Marketing Manager

Company Overview:

Softsens is a leading baby care brand committed to providing safe, gentle, and effective products for babies and mothers using naturally-derived, EU tested and, cruelty-free, ingredients. With a focus on natural ingredients and scientific innovation, we aim to enhance the well-being of families worldwide.

Position Overview:

We are seeking an experienced Influencer Marketing Manager to join our dynamic content marketing team. The ideal candidate should be passionate about influencer marketing, possess excellent communication skills, and have a proven track record of executing successful influencer campaigns.

Department: Softsens, Mumbai

Years of experience: 3-5 years

Key Responsibilities:

- Develop and implement influencer marketing strategies aligned with brand objectives and target audience.

- Identify and forge partnerships with mommy bloggers, lifestyle influencers, and health advocates who align with Softsens' brand values.

- Plan and execute influencer campaigns to drive brand awareness, engagement, and product sales.

- Collaborate with influencers to create compelling content, including Instagram reels, stories, blog posts, and reviews.

- Manage relationships with influencers, including contract negotiation, briefing, and ongoing communication.

- Track and analyse campaign performance metrics to evaluate effectiveness and optimise future campaigns.

- Stay updated on industry trends, emerging influencers, and best practices in influencer marketing.

Qualifications:

- Degree in Marketing, Communications, or related field.

- Minimum 3 years of experience in influencer marketing, preferably in the baby care or FMCG industry.

- Strong understanding of social media platforms, influencer landscape, and content creation trends.

- Excellent communication and negotiation skills.

- Proven ability to manage multiple projects simultaneously and meet deadlines.

- Creative thinker with a strategic mindset and data-driven approach.

- Familiarity with influencer marketing tools and platforms is a plus.