Posted By
Posted in
Sales & Marketing
Job Code
1408117
Influencer Marketing Manager
Company Overview:
Softsens is a leading baby care brand committed to providing safe, gentle, and effective products for babies and mothers using naturally-derived, EU tested and, cruelty-free, ingredients. With a focus on natural ingredients and scientific innovation, we aim to enhance the well-being of families worldwide.
Position Overview:
We are seeking an experienced Influencer Marketing Manager to join our dynamic content marketing team. The ideal candidate should be passionate about influencer marketing, possess excellent communication skills, and have a proven track record of executing successful influencer campaigns.
Department: Softsens, Mumbai
Years of experience: 3-5 years
Key Responsibilities:
- Develop and implement influencer marketing strategies aligned with brand objectives and target audience.
- Identify and forge partnerships with mommy bloggers, lifestyle influencers, and health advocates who align with Softsens' brand values.
- Plan and execute influencer campaigns to drive brand awareness, engagement, and product sales.
- Collaborate with influencers to create compelling content, including Instagram reels, stories, blog posts, and reviews.
- Manage relationships with influencers, including contract negotiation, briefing, and ongoing communication.
- Track and analyse campaign performance metrics to evaluate effectiveness and optimise future campaigns.
- Stay updated on industry trends, emerging influencers, and best practices in influencer marketing.
Qualifications:
- Degree in Marketing, Communications, or related field.
- Minimum 3 years of experience in influencer marketing, preferably in the baby care or FMCG industry.
- Strong understanding of social media platforms, influencer landscape, and content creation trends.
- Excellent communication and negotiation skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with a strategic mindset and data-driven approach.
- Familiarity with influencer marketing tools and platforms is a plus.
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Posted By
Posted in
Sales & Marketing
Job Code
1408117