VP - Sales & Marketing - Real Estate - IIT/IIM

Job title

VP - Sales & Marketing

Reports to : Managing Director

Experience : Min 10 +

CTC : Experience Based

Location : North

Job purpose :

Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyse sales and marketing activity against goals.

Duties and responsibilities :

Responsibilities :

Strategic Planning :

- Providing inputs for organizational strategy

- Participating in organizational business reviews

- Identification and exploration of new opportunities for business growth

Sales :

- Ensure the top line as well as bottom line numbers as per the organizational target requirements :-

- Budget and forecast for the yearly targets and ensure the tracking on the monthly basis and monitor achievement of sales targets on periodic basis.

- Product pricing and formulating weekly sales plan and activities at zonal level

- Appointment of new distributors and retailers and mapping meetings.

- Penetration of existing and new markets/zones

- Timely order collection and collation from distributors, projects and retailers

- Agreement on commission structure and credit period with customers

- Monitoring and reducing the pool of overdue accounts receivables

Marketing :

- Brand Management viz. awareness through online channels of communication, media interactions and press relations, new product launch activities, participation in trade fairs / events / expos / road shows.

- Develop annual marketing plan and calendar including budget

- Identify target markets and target channels of communication

- Market research and analysing market trends for benchmarking and product / price analysis

- Establish guidelines for branding and explore avenues for branding

- Convene seminars or conclaves of architects / builders / retailers / contractors / masons

- Region specific festival celebration meet with customers

Profitability and Cash flow management :

- Set cash flow targets by preparing and maintaining forecast

- Establishing clear payments terms from the outset

- Emphasizing technology to shorten the cash conversion cycle

Systems Management :

- Managing schemes, campaigns, forecast through CRM.

- Execution through ERP and CRM for monitoring tasks and improving employee productivity.

- Tracking all other KRA through MIS

Customer Relationship Management :

- Key account management and servicing of distributors, retailers and projects

- Building and maintaining a pool of architects, contractors, purchase managers etc.

- Drive and encourage customer satisfaction and feedback, redressal of grievance

- Organization of product training and concept selling workshops

- Training and skill building for Sales team of distributors

Team Management :

- Delegate daily / weekly tasks and assign targets to team members

- Ensure compliance with standard operating processes and company policies

- Review performance of team including goal setting and performance appraisals

- Identify and close training and skill building needs for Sales team

- Address grievances of team members and facilitate suitable resolution / escalation

- Motivate and guide team to excel individually and as a team

Qualification, Knowledge & Skill Required :

Master's Degree in Marketing from premium colleges Viz preferred IIT, IIM and min ten years of experience in a senior-level sales and/or marketing position.

Interested Candidates can contact :

Ms Pallavi
- +91 8879253777