VP - Product Management - eCommerce - IIT/NIT/IIM/XLRI/FMS

VP - Product Management - eCommerce - IIT/ NIT/ IIM/ XLRI/ FMS (7-10 yrs)

Position : Product Director, reporting to Founding team !

Responsibilities :

- Lead the product development with the Engineering Team; Owner of the onsite customer experience and conversion :

- Work closely with IT team on product road map and release calendar

- Define product roadmaps for all potential customer touch points (customer service, marketing, etc.)

- Recommend and implement testing strategy; prioritize and execute to test plans.

- Define strategy and execution aspects of content, commerce and communication to drive business and customer acquisition in order to meet company's KPIs

- Provide and execute strategic recommendations to drive increased conversions throughout the customer product lifecycle experience.

- Development of algorithms to define stacking and supply discovery

- Innovation on products leading to customer acquisition/retention and brand penetration

- Work closely with key stakeholders in Brand, Product, Acquisition/Retention Marketing, and Operations. Optimize online site navigation, products search results, and product presentation based on analysis (click-path, traffic, AOV, conversion, etc.).

- Keyword development to adhere to campaign objectives and overall SEO strategy

- Utilize web analytics, to understand how customers are engaging with the companys websites; while collaborating with Merchandising and Marketing teams

- Provide recommendations for featured products in marketing / channel teams and publishing teams based on on-site performance analytics.

- Program and optimize product cross-sell and up-sell placements within the shopping experience. Work closely with Digital Marketing Team on optimization of landing pages and test campaigns.

- Work with marketing communication / PR to articulate our policies and commitment to keep the platforms content original & clean at various instances:

- Integrates brand creative direction, quality assurance and usability to ensure precise execution of all deliverables

- On-site Conversion and co-responsibility of sales numbers

- Timely delivery of product and requisite additions

Key Skills required :

- Strong Process & System Orientation.

- Very Strong Analytical skills

- Adept at operating a work flow & collaboration tools.

- Team Building, Motivation & Management Skills

- 7-10 Years of relevant product/ ecommerce experience.

- Engineering/ MBA from Tier 1 institutes only