VP - Marketing - Hospitality

Job Title : VP Marketing

Reporting To : CEO

Responsible For : Incumbent shall be responsible for ATL & BTL, Digital Marketing, Creatives, Agency Management, Marketing Analytics

Location : Mumbai

Salary : As per Company Standards

Key Responsibilities :

- Create, Identify, and Understand Consumer Segments that are relevant for the product, towards whom marketing campaigns will be directed

- Develop Marketing Budget, Campaigns, end-to-end, (Digital, on-ground BTL, and ATL) with a goal to increase visibility and adoption of the product

- Implement marketing campaigns across all channels with effective use of budget to generate maximum reach

- Track the performance of campaigns against metrics such as reach, click through, and product adoption among others

- Coordinate the appearance of all Organization's Print and electronic materials such as letterhead, use of logo, brochures, etc.

- Optimize Online & Offline campaigns to boost Sales performance

- Analyze the competitive environment on a constant basis.

- Perform consumer research to identify trends and discover and develop new and different ways of reaching consumers

- Ensuring the relevance of customer's feedback or survey for knowing the brand loyalty

- Build organization capability (team and knowledge) to create best and most effective customer acquisition programs

- Actively partner and collaborate with cross-functional teams such as key stakeholders, PR, creative, national advertising, go-to-market and individual campaign teams to ensure a consistent message and focus across all consumer touch points

- Agency Management & Coordination

- Talent Acquisition & Talent Management of Marketing Team

- Media Planning & Management

- Other Responsibilities as Entrusted by the Management

Qualifications :

- Post Graduate - MBA Marketing

- Proficiency in MS Powerpoint & MS Excel

Experience :

- Minimum 10-15 Years Experience in Marketing

- A great understanding and a strong interest in the brand awareness, Brand creation

- A great understanding of digital, BTL and ATL channels for consumer outreach and adoption

- Excellent communication, creative and interpersonal skills

- Ability to build, manage and mentor teams

- A customer centric, creative and analytical problem-solving mindset

- Curious about macro consumer trends and keeping an eye out for new outreach channels

- A penchant for being data driven and a stickler for analyzing and improving every activity