VP - Marketing - FMCG

Specifications: MBA in Marketing and minimum 17 years in a FMCG company

Job Description:

- Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

- Oversee marketing communications including branding, public relations, advertising, white papers,trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

- Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.

- Oversee product marketing including product launch management, sales training, presentations,sales tools, competitive analysis and general sales support.

- Work with the CEO and the other executive team members to identify and develop strategic alliances, raise venture/public financing, communicate with BoD members, and close/grow major customer accounts.

- Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.

- Work closely with VP Sales to develop and manage channel and partner strategies and programs.

- Develop and manage the Company’s entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities.

- Act as spokesperson for the company with press and analysts and at industry events.

- Define the appropriate marketing organization for the company’s maturity/size.

Competencies Required:

- Exceptional track record of developing and implementing marketing and sales strategies that have consistently
met or exceeded planned objectives, providing personal leadership through example.

- Excellent communication skills, both verbal and written

- Excellent Inter-personal Skills

- Experience in choosing, deploying, and using marketing and sales SW applications.

- Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.

- Be able to take critical decisions and handle stress

- Team leader, persuasive and inovative

Send your resumes to: KGaurav@antal.com