VP - Marketing - BFSI - IIM

VP Marketing

Positing overview

- Reporting to the Executive vice president & Chief marketing officer, the vice president of marketing is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness.

- This position is responsible for planning, organizing. Staffing, training and managing all marketing functions to achieve the Company objectives of sales, growth, profitability and visibility while ensuring a consistent marketing message and position consistent with the corporate direction

Responsibilities

- Create, manage ,coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations

- Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness

- Lead and manage direct marketing, public relations, Advertising ,online marketing, event marketing and internal creative services

- Achieve targeted results and ensure timely and effective execution of marketing tactics and programs

- Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure that efficiency and effectiveness of marketing programs

- Conduct and analyze market research to determine competitiveness

- Measure the effectiveness of the marketing department and implement improvements as required

- Identify, interpret and capitalize on marketing trends

- Coach, mentor and raise the teams ability to deliver and exceed expectations while creating opportunities for succession talent

- Develop and prepare key messaging and presentation material for senior management

- Research and analyze economic trends, buying habits and the demographic characteristics of consumer, their tastes and preferences for company product and those of competitors

- Work closely with merchandising, product development, sales and other senior executives to create demand and reorganisation for the company and its products

Job Requirements

IIM graduate

- Willing to work creatively in Financial Market Industry (3-5 years of relative experience preferred.)

- Strong analytical, planning, forecasting and budgeting/financial skills

- Excellent communication and negotiation skills

- Respectful and outstanding leadership skills that motivates staff to exceed expectations

- The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals

- The ability to manage multiple, complex priorities within demanding timeframes

- Proven ability to lead a proactive marketing organization and ensure accountability for results that maximise contribution to business objectives.

Contact:- contact@tathastugroup.in