VP - Digital Analytics & Strategy

VP - Digital Analytics and Strategy

1. JOB PURPOSE

Establish Digital Analytics Capability:

- Talent: Hire and Train the appropriate resources

- Guide investments in technology to enable successful setup of the capability

- Participate in business development efforts to help cross-sell the capability to existing clients

- Manage delivery of the Digital Analytics engagements and associated revenue/client relationships

3. PRINCIPAL ACCOUNTABILITIES

(Mention the main 3-4 accountability areas in which this job must get end results in order to achieve its purpose along with the major activities undertaken to achieve the end result in that area. Please ensure that the accountabilities are measurable, distinct and are part of the job over a long time. Mention any special/short time projects separately at the end)

Accountabilities/Major Activities/Key Performance Indicators

Lead Digital Analytics Product Development efforts, and develop this into a revenue stream

- Product Licensing revenue Vs. Target

- Number of customers signed up for the Product vs. Target

Support Business Development Efforts to cross-sell Digital Analytics capabilities to existing clients

- New business revenue Vs. Target

- Number of clients signed up for Digital Analytics vs. Target

- Manage delivery of Digital Analytics engagements

- Customer Satisfaction Survey results Vs. Desired

- Business Impact (USD) delivered to Client.

- Responsible for hiring and training to help establish Digital Analytics Delivery Capability

- Responsible for guiding investments in technology etc to enable a successful Digital Analytics Capability Setup

4. MAJOR CHALLENGES

(Mention key 2-3 complex issues/challenges faced on this job)

- Establish the Digital Analytics Capability

- Hire and Train the resources

- Participate in the business development efforts to sell the Digital Analytics capability to the clients

- Manage delivery of Digital Analytics engagements

5. KEY DECISIONS

(Mention the specific areas where the role takes the decision. Also, mention the areas and nature of suggestions given to the superior)

Decisions you make by yourself

- Decisions with respect to the structure of the Digital analytics team and associated hiring etc

- Decisions related to:

- Establishing the Digital Analytics capability

- Creating training programs

- Guiding the Digital Analytics Product Development

- Leading and managing the delivery of digital analytics engagements.

Things you recommend but your superior takes the decisions

- Recommendations with respect to pricing

- Recommendations on investments required in Technology etc for developing the Digital Analytics Capabilities

- Any decisions having revenue or profitability impact on the business

6. INTERACTIONS

(Mention the Interactions - internal and external in the job but do not include the interactions with boss or subordinates. Also, mention the nature/purpose of the interaction)

Internal Interaction

Job Role you need to interact with Internally in the organization to enable success in your day to day work

- Sales and CMT for business development

- Analytics Delivery Team for understanding the existing clients business needs on Digital Analytics

- Corporate HR for staffing and recruitment

- Corporate finance for Budgeting, P&L

- Facilities and technology for Infrastructure

External Interactions

Job Role you need to interact with outside the organization to enable success in your day to day work

- Clients and Prospects

- Industry forums

7. DIMENSIONS

(Mention areas/measurable dimensions where the role makes an impact along with the figures impacted. Please mention the nature of impact that the role has over these dimensions)

Financial Dimensions

This is a new capability that we’re investing in, and expect the Client/FTE/Revenue numbers to increase as the capability is established. For Year 1, we expect:

- Client: 4-6 clients to be cross-sold Digital Analytics capabilities via consulting / annuity projects

- FTE: 20-30, with expansion in year 2

- Revenue: USD 1-1.5MM from cross-sell efforts to existing clients in Year 1; with rapid growth expected in Year 2

Other Dimensions

8. SKILLS AND KNOWLEDGE

(Mention the basic minimum entry level requirements for this job in terms of educational qualifications, professional experience and competencies)

Educational Qualifications

- Masters Degree in Statistics, Math, Operations research or other related field, PhD a plus, or

- Bachelors in computer science engineering from premier engineering schools like IITs, or

- MBAs from premier institutes like IIMs

Functional Skills

- Web Analytics and Digital media Analytics (including social and mobile media)

- Familiarity with statistical modeling, direct/digital marketing test designs, and audience segmentation

- Working knowledge of data extraction and manipulation tools such as SAS, SPSS, SQL, Microsoft Excel, and/ or others

- Expert in site behavioral analysis tools and platforms, specifically Omniture, WebTrends, Coremetrics, Google Analytics, Doubleclick, Foresee, NetInsights etc

- Expert in social listening tools and platforms, specifically Radian6, Nielsen Buzzmetrics, Alterian Techrigy, TNS Cymfony, or others

- Expert in online display advertising tools and platforms, specifically DFA / DART / DoubleClick, Atlas, Yahoo!, Eye Blaster, or others

- Understands HTML, JavaScript, and web protocols and comfortable technically troubleshooting digital data capture methods

- Ability to articulate strategic marketing implications of performance results for business audiences with clarity and persuasiveness

- Client presence and history of building relationships with client's analytics and data management staff

- Balances desire for quantitative rigor with realities of inconsistent business data

- Experience developing innovative measurement and analytical techniques to optimize digital clients marketing programs for greater business success

- Experience mentoring a team of analysts and managing their career paths and aspirations

Behavioral Skills

- Decisions making

- Project Management

- Analytical skills

- People management

- Excellent communication skills

Relevant and total years of Experience

- 12+ years of experience, including significant digital expertise

- 5-8 years experience in Web analytics or Digital Strategy role with firms like Yahoo Labs, Google, Amazon, Paypal or any of the leading e-commerce sites (e.g. Jabong, Flipkart etc)

If intrested in above position please share your updated profiles on karan@seventhedge.co.in or else call on 022-65358556