VP - Campaign Operations - Performance Marketing Team

As a member of the Performance Marketing team, the Campaign Operations Leader serves as the onsite campaign execution leader for the COPS team in Hyderabad. This individual is charged with leading the entire COPS, responsible for accurate and on-time data file delivery aligned with Performance Marketing campaign efforts. The Campaign Operations Leader will ensure that the team follows standard audit/execution processes, delivers workbooks and effectively communicates with business counterparts to deliver for COMPANY.

Essential Responsibilities:

- Lead an inspire 20+ person marketing campaign execution team responsible for day to-day campaign data delivery, team performance and development

- Ensure that the COPS team follows workbook management processes and delivers campaign data accurately and on-time

- Serve as a thought-leader, advisor and problem-solver in evaluating campaign execution process opportunities to improve execution quality, drive growth and improve speed-to-market

- Ensure team skills and experience align to COPS strategic direction, establishing a best-in-class workforce that can manage highly complex campaign requirements with increasingly fast delivery windows

- Manage and oversee three direct reports and serve as people manager for the 1st shift manager, 2nd shift manager and Fulfillment Execution Manager within the COPS team

- Build and foster relationships with critical Performance Marketing members within the US (Channel and Engagement managers) ensuring expectations are met. Serves as go-to person for escalated campaign execution concerns within the COPS team

- Clearly communicate and report out business updates and performance summary to Performance Marketing leadership

- Ensure the COPS team has the proper training and abilities to execute campaigns using the proper campaign execution tools (SAS CI, SAS EG, base SAS, PowerCurve)

- Recognize and optimize processes and platforms to impact speed-to-market, cost reduction and resource scalability

- Foster employee growth and retain experienced staff, maintaining low annual attrition rates (<= 20%) within the COPS team

Qualifications/Requirements:

- Masters Degree in Statistics, Mathematics, Operations Research, Economics or MBA or Engineering graduates from premier institutes with 12+ years of experience delivering campaign data and campaign solutions

- 8+ years of experience in maintaining customer/client relationships

- 6+ years of experience in people management

- Experience in Campaign Tools and SQL

- Experience in tools viz., SAS Marketing Automation, SAS Customer Intelligence Studio, any campaign execution technology, SAS Enterprise Guide, PowerCurve, Unix would be an added advantage

- Experience and understanding of Machine Learning capabilities and techniques as it relates to data execution

- Fully understand agile principles, ability to successfully lead teams working in an agile environment or agile certified

- Proven team leader well versed in managing operations or marketing teams, able to build and inspire large teams across regions

- Deep understanding and subject matter expertise with campaign execution loyalty fulfillment and operational processes

- Experienced cross-functional leadership, communication and relationship-building skills with proven ability to obtain buy-in on concepts/strategies from internal, external and management constituents

- Exceptional strategic thinker with ability to identify trends and opportunities to set appropriate directions and strategies

- Strong business and technical acumen

- Ability to deal with complex execution processes and help teams set direction and resolve conflicts

- Excellent facilitation and collaboration skills and the ability to work effectively across a complex, highly dynamic and fluid organization

- Ability to inspire and effectively communicate across multiple locations and regions

- Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.

- Highly motivated, adaptive and assertive self-starter with the ability to work autonomously and as a strong team participant

- Leader in process and operational improvement with the ability to recognize process opportunities and develop/implement process-improvement strategies

- Strong executive presence, communication and interpersonal skills. Ability to influence decision makers at very senior level, collaborate across many functions and build bridges of trust and mutual respect

- Experience of business practices within the Credit Card industry, preferably for US market