VP - Business Development/National Sales Head - Psychometric Assessment

Role Description

We are seeking an experienced and motivated Sales & Marketing National Sales Head to lead and manage our Assessment Services division. The ideal candidate should have a proven track record in handling regional or national profiles in the Assessment Services industry for at least 5 years. As a National Sales Head, you will be responsible for establishing and executing the sales and marketing strategies, driving business growth, and expanding our client base in both corporate and education sectors. Experience in B2B sales and a background in handling government projects will be highly advantageous.

Responsibilities:

Sales Strategy and Execution:

- Develop and implement comprehensive sales strategies to achieve company goals and revenue targets.

- Identify potential clients in the corporate and education sectors and foster strong relationships to drive business opportunities.

- Conduct market research to understand customer needs, preferences, and industry trends.

- Lead negotiations and finalize contracts with clients, ensuring mutually beneficial agreements.

Marketing Initiatives -

- Collaborate with the marketing team to create effective marketing campaigns and promotional materials to enhance brand visibility and generate leads.

- Utilize various marketing channels, including digital platforms and events, to reach potential clients and build a robust sales pipeline.

- Analyze marketing data and KPIs to measure the effectiveness of marketing efforts and make data-driven decisions for improvement.

Team Onboarding and Management:

- Work closely with the HR team to recruit, onboard, and train a high-performing sales team.

- Provide guidance, coaching, and ongoing support to the sales team to achieve individual and collective targets.

- Monitor and evaluate the performance of the sales team, providing constructive feedback and implementing performance improvement plans when necessary.

Client Relationship Management:

- Cultivate and maintain strong relationships with key clients and stakeholders to understand their needs and address any concerns.

- Conduct regular client meetings to ensure customer satisfaction and identify opportunities for upselling or cross-selling.

Government Projects:

- Leverage existing experience and networks to identify and participate in government projects related to Assessment Services.

- Collaborate with the operations team to ensure smooth project execution and compliance with government requirements.

Assessment Planning & Execution

- Delivering the various Assessment Services within the defined SLAs. Maintaining service excellence by adhering to the SOPs and by maintaining Quality Assurance.

- Collaborating with the Assessment partners to create the Blueprints for all the Assessments which include - Competency Based Tests, Customized Skill Assessments as per the requirement, Behavioral Assessments, Leadership Assessment etc.

- Ensuring Assessment policies as laid down by the Assessment Center Cost & Budgeting of all Assessment Models

- Gathering market information, Creating, and maintaining reports on Market Info

Skill Availability, Companies & Industrial Mapping

- Responsible for handling and building client relationships facilitating Psychometric Assessment business from client development to deployment. Responsible for client acquisitions for respective domain, as well to achieve the target independently or with a team.

- Should possess excellent communication and presentation skills. Ability to work under pressure and should be adaptable to flexible working situations.

- Ability to strike conversation and build rapport with clients to develop and manage sales opportunities from beginning to end including job specification.

- Meet required sales activity metrics on a quarterly and annual basis.

- Managing affiliations & business with National Skill Development Corporation (NSDC), National Skill Development Agency (NSDA) & respective Sector Skill Councils