VP - Analytics - Marketing
Analytics areas are:
- Marketing Analytics (Campaign Analytics, Web Analytics, SEO)
- Social Media Analytics
- Social Media Monitoring,
- Reputation management,
- Social Media Customer Analytics
- Customer Churn Analytics
- Above Analytics experience must include work on conceptualizing analytics and driving insights and not just project / program management of analytics deals.
- Experience with driving analytics across multiple industries / offerings
- Collaboration Skills to work across multiple stakeholders; business leaders, delivery leads, account management and operational excellence teams and promote effective cross-team working
- Detailed knowledge and past or current hands-on experience to the latest Tools and Technologies
Responsibilities/Authorities
- Define/ conceptualize analytics for Marketing Offerings
- Evaluate/ select appropriate analytics tools
- Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients
- Come up with new ideas on analytics
- Identify opportunities to link analytics with industry insights and client business impact
Basic Qualifications
- MBA/ Engineers/ Masters from Top Tier Institutes
- Excellent communication skills – written and verbal
- Math / Stats background is plus
- Strong Business understanding
- Strong knowledge of and experience in analytics across the Marketing domain including areas of Social Media, Digital Marketing
- Good team handling experience of having handled minimum 25-50 analysts
- Good experience in predictability analytics such as Statistical analysis, Optimization, Predictability modeling, Forecasting, etc.
- Good knowledge of multiple Statistical tools and applications
Interested candidates can send their updated CV to rochita.paul@abcconsultants.in
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