Voler - Head - Marketing

Job Description: Head of Marketing at Voler

Are you creative and curious? Are you passionate about travel, mobiility, automobiles, car-tech? Interested in working at a self-drive car rental organisation that will give you an opportunity to take ownership, unleash your creativity and be at the forefront of all marketing activities? If yes, then look no further because this is just the opportunity for you!

Voler is looking for an experienced and entrepreneurial Head of Marketing based in Gurgaon to help scale the company's marketing activities. This person will contribute to developing and executing the marketing strategy for the company and establish Voler as a leader in the self-drive car rental space in India.

Voler is a self-drive car rental startup with operations in Delhi NCR, Bangalore, Pune & Chandigarh. We are expanding and taking our services to all metropolitan cities in next few months.

Perks:

INR 30-36 Lac CTC based on your prior experience & compensation.

Esops for the deserving candidates

Responsibilities:

- Strategic planning: Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment

- Consumer/B2C marketing: Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally in India

- Corporate/B2B marketing: Develop strong B2B marketing to attract SME and large businesses to Voler's competitive business offerings, secure contracts, develop accounts and manage relationships, including by helping build a business product sales team

- New product and city marketing launches. Help develop the marketing launch strategy and deliver on their execution to launch new, exciting products and open new cities in India in 2017 and beyond

- Brand and content - Define Voler's strategy to increase brand awareness, reach and engagement across owned, earned and paid channels. Set the right goals and manage the team, the metrics, the budget and the outcomes through content, advertising, email, blogs, and all social channels.

- Management and leadership - Should have experience in managing partners / associates, build teams for various channels.

- Analysis. Utilize data-driven decision making to improve the performance of our marketing and business development efforts. Prioritize initiatives based on highest potential impact.

Requirements from the role? Does this sound like you?

- 10 - 12+ years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture

- Experience with product marketing including marketing strategy, product positioning, brand strategy and user research

- Demonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies if possible

- Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools, and demonstrated business sense and intuition through successful marketing projects at scale

- A track record of having attracted, hired and/or managed and developed a large, high-performing team

- Willing to travel up to 10 days per month.

- Familiarity with technologies such as Java, J2EE, Jquery, Adobe Illustrator

- Strong organizational skills, ability to multi-task and work in a fast-paced environment.

- Excellent attention to detail; ability to check own work and ensure high quality.

- Highly motivated self-starter who operates under limited supervision.