Strategic :
- Formulate overall circle retail strategy to drive profitability of the channel
- Set targets for the retail channel, jointly with the sales and S&M Head
- Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets, merchandise etc.) by ongoing monitoring and reviews
- Develop channel expansion strategy by evaluating retail channel coverage and penetration
- Develop channel engagement strategy with the zone retail leads
- Plan new product launches with the circle S&M and Marketing Heads
- Develop strategies to improve customer walk-ins, conversion and customer satisfaction at retail outlets
Operational :
- Achieve circle revenue target for the different retail channels for all products
- Develop SAC guidelines & partnership models across zones and branches and own overall budget for all exclusive retail channels
- Maintain high quality of operations in retail outlets operations as determined by quality audits
- Achieve channel expansion targets by appointing and monitoring distribution partners in new and existing areas
- Resolve channel-specific issues in zone within specific timelines
- Discuss and resolve supply chain issues with Sales Head for Distribution - VMS/ADVMS linkages
- Receive timely feedback and inputs from Zonal Retail Leads
Developments :
- Performance management of the direct reports and zonal retail resources
- Identification of development areas, and recommending the training programs / interventions
- Best practice sharing within the circle and other circles
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