Vodafone - Media Manager - Online

Media Manager - Online

Key accountabilities and decision ownership :

- Devising strategies to drive online traffic to the company website

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including Display, Social, paid search, SEO and PPC.

- Overseeing the social media strategy for the company

- Managing online brand and product campaigns to raise brand awareness

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data

- Review new technologies and keep the company at the forefront of developments in digital marketing

Core competencies, knowledge and experience :

- Experience managing PPC, SEO and Affiliate programs.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in ecommerce, SEO, PPC, Email marketing, Display and Social media

- Google Analytics Certification

- Google AdWords Certification

- Previous experience in a similar digital marketing role

- Optional: Media Planning experience in offline media (TV/Print/Radio)

Must have technical / professional qualifications :

- GA Certification (Analytics & AdWords)

- 2-3 years of digital media planning experience in Banking / Auto / Telecom

Budget owned : 30-40 cr

Key performance indicators :

- Delivering CPC / CPI / CPRP

- Pre and Post Media planning and implementation

- Proficiency in media planning for both online and offline media