Vodafone - Marketing Role - Vodafone Business Services

Tariff management:

- Working with segment teams to customize tariff plans

- Manage Marginal ARPU- both voice and data

- Reduce and control number of plans/offers in the system by using existing offers.

- Monitor profitability at Account Level and run account-specific A&R programs to manage it. Manage and

ARPA - Average Revenue per Account

- Review and measure delivery against the signed business cases on a quarterly basis

Process management

- Provide Account teams with relevant information - pitch presentations, brochures, commercial information and training across all products

- Lead Management across all media and measurement

- Drive adoption & usage of COMET, SFDC & ESS

- Alignment with Consumer Marketing team regarding:

i) product launches in the postpaid business

ii) adapting consumer/IOIP campaigns for the COCP base

iii) VBS marketing communication initiatives.