Posted By
Posted in
Sales & Marketing
Job Code
344375
Role Purpose
Manage retail channels (Vodafone stores, VMS, ADVMS) and grow customer and revenue market share. Key purpose of the role includes:
- Increasing footfall, conversion-to-customers and sales / footfall at the retail channels
- Increasing profitability of Vodafone stores, VMS, ADVMS through innovative sales and revenue maximization programs
- Enhance customer experience across all Vodafone retail outlets
Essence of Role - Key Accountabilities % of time
Sales:
- Achieve sales target for all products (Voice-Postpaid/ prepaid, data, VAS, handsets etc.) at stores, VMS, AD-VMS
- Facilitate roll-out of Vodafone retail outlets - Stores, VMS, AD-VMS (incl. selection of partners, location etc.)
- Ensure and monitor quality of acquisition through the retail channel 55%
Revenue: Achieve revenue targets at stores, VMS and AD-VMS
Profitability: Assist Store in-charges, VMS and ADVMS channel partners manage key operating costs - store operating cost, people cost etc.
Customer Service : Manage churn and achieve customer satisfaction for walk-in customers at retail outlets 30%
Marketing: Work with Marketing Team to recommend marketing, branding and promotion activities 5%
People:
- Oversee store in-charges, VMS and ADVMS leads
- Keep employee-retention and motivation levels high through regular reviews of performance of both on-roll and off-roll employees
- Identify gaps in performance of immediate team and ensure training to bridge the same 10%
Role Dimensions
Financial (Limit / Mandate etc.) Non Financial
- Ownership of revenue targets (through footfalls and sales/ footfall) for stores, VMS, ADVMS in the zone
- Accountability for total zonal budget allocated to retail channel - cost control (operating cost) - Monthly reviews and planning for all stores, VMS and ADVMS- with regular updates to the Zonal Head
- Team conflict resolution
- Coaching and training to store in-charges, and VMS and AD-VMS franchisee owners
- Staying abreast with market developments, customer preferences, retail outlook, company policies, procedures, sales process and legislation
Typical Outputs:
- Achievement of key targets (Revenue, Profitability) at an overall retail channel level
- Execution of strategies and plans at an overall level across stores / VMS/ ADVMS
- Development and retention of team members in stores/ VMS/ ADVMS
Internal Relationships:
Role Frequency of Interaction Purpose of the Interaction
Direct reports at zone/branch Daily / Need based Operations review
Zonal Marketing Communication Executive Monthly Schemes, promotions, increasing walk ins, improving conversions, retail specific promotions
Zonal C&C Need based Day to day operational issues
Zonal head Weekly Operations review
External Relationships
Role Frequency of Interaction Purpose of the Interaction
Franchisee owners Monthly / Need base Reviews / Discussion, escalation of issues
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
344375