Vodafone Idea - Vice President - CVM - Planning & Insights

Role - Head - CVM Planning & Insights

Function / Department - Marketing

Location - Mumbai Corporate

Key Result Areas/Accountabilities

- Drive CVM strategy to achieve the objectives of leading the industry in ARPU, Churn control, Increase UL net additions resulting in the financial objective of incremental budgeted revenue

- Achieve Customer Paying Revenue (CPR) target thru

- Unlimited Net Addition / Base Penetration

- Increasing RES customers

- Support in seamless execution of CVM campaigns to achieve business objectives

- Evaluation of campaign performance, to help in decision making for broad basing the pilots to test business hypothesis

- Validation of KPI's to ensure automation of new capabilities through CVM Platform (Pelatro) and inputs for enhancement

- Ensure BI data validation, data sanity check & governance

- Co-partnering Big Data/analytics team to deliver revenue target

- Target delivery of Big Data Models on Prepaid Revenue agreed with Big Data team

- Drive Digital Adoption through MAU on APP and Digital Recharge contribution

The CVM head is responsible to drive deeper customer engagement on product and services through consumer insights & analytics based approach

- Providing superior Customer experience - thru google surveys, tele-calling, market insights etc & help in enhancing customer journey & product offerings

- Creating end to end journey/campaigns for all new partnership alliances to drive content recharges as per agreed target

- Develop /mentor teams and strong communication to ensure sense of belonging and alignment to organizational objectives

Core Competencies, Knowledge, Experience

Behavioral attributes:

- Leadership skills, team working skills, high degree of analytical skills, communication and influencing skills, process and detail orientation

- Work well in complex and ambiguous situations

- Excellent influencing and people management skills.

Must Have Technical / Professional Qualifications

- MBA. Telecom experience preferred.

- Business management experience with focus on product management & product marketing

Domain: Product management / pricing /CVM role in Telecom

Understanding of consumer and markets

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership