Vodafone Idea - Marketing Role - Platform & Capability Team - CVM

Role : Platform & Capability Team - CVM

Function / Department : Marketing

Location: CVM

Job Purpose

- To manage & lead CVM Capabilities across - Platforms & CVM Channels; Integrations to facilitate driving consumer business revenue & other key business KPI's.

- Role is the responsible end to end CVM Capability management, business partner evaluations, transformation project rollouts, Channel integrations, Enabling Technical Efficiencies & Feature Development & Vendor management

Key Result Areas/Accountabilities :

- Formulate a strategy for CVM platforms, new capabilities/feature developments to achieve the objectives of leading the industry in ARPU, churn control and high-value market share.

- Transforming enablement of Digital CVM journeys through exploration, facilitating coordination & integrating the company's own platforms/assets, paid & third-party digital assets- Web/App/Wallets/RCS etc through deep customizations.

- Capacity Planning & Authorizing - Plan and facilitate integration of various down streams online & offline schemas, data warehouse, big data platform/ data Lake to CVM Platforms; authorizing CVM platform in/out feeds from upstream & downstream systems.

- Work with cross-functional teams- IT, technology, Campaign Manager & other platform partners & product marketing teams for driving business, revenue KPI's & incremental ROI- s, offer configurations, catalog fulfillment.

Core Competencies, Knowledge, Experience :

Experience, Technical/Professional Qualification :

- BE+ MBA with 8+ years of work experience - In sales & consumer marketing. Some telecom experience preferred.

- Technology architecture and its impact on business, SAS CI Studio experience preferred

- Consumer insights and proposition development

- Business management experience with a focus on product management & product marketing

Behavioral attributes:

- Leadership skills, team working skills, the high degree of analytical skills, communication and influencing skills, process and detail orientation

- Broad perspective, find new ways of looking at things, comfortable with complexity & ambiguity, can introduce new slants, can play many roles

- Excellent influencing and people management skills.

- Ecosystem awareness and development

- Leadership skills to influence eco-system and build high-performance relationships and teams

Years of Experience: 8+