Vodafone - Consumer Insights Manager

Role purpose: This person is the go-to person for all insights in the space of Youth, Household and Market Insights. He/she is responsible for speedy execution of projects and linking Insights together from multiple sources with passion. The role encompasses both continuous and ad-hoc studies in relation to these verticals. He/she would also guide Circles on execution of similar projects to meet business challenges.

In order to be able to execute the role appropriately, the person should have the skillset to take briefs, understand business challenges, be able to convert the challenge into a research objective, make decisions on appropriate methodologies, and guide the research agency to do the appropriate analysis that helps the business gain insights that can be converted into actions.

Key accountabilities and decision ownership:

- Expected to be responsible for all research undertaken across Vodafone across the Corporate teams and across all 23 Circles in relation to Youth and Household. He/she would be involved in all continuous, ad-hoc and Circle level researches and be in a position to deliver them as Insights.

- The projects responsibilities would encompass:

Management of Smartphone Panel

Management of Feature Phone Panel

Management of secondary sources of intelligence

Development of Insights for the Youth segment

Ad-hoc briefs in relation to Youth projects

Assist Insights leadership on Strategic researches

Assist to connect Insights across studies and multiple sources

Core competencies, knowledge and experience:

- Having experience on continuous studies like Brand Tracks, Satisfaction Surveys, Panels, etc.

- Having the ability to sift through qualitative studies to identify key insights

- Experienced in connecting research findings to business actions

- Ability to get the best out of agency partners

Must have technical / professional qualifications:

- MBA (Marketing) or M.Sc. Statistics

- 6+ years of market research experience

- Experience in both quantitative and qualitative research

- Experience with both agency and client side

Agency - TNS / Nielsen / MB / IMRB / Ipsos / GfK

Client - FMCG / Banking / Telecom / Durables

Key performance indicators:

- Key actionable insights from the continuous studies

- Actionable recommendations from the ad-hoc studies

- Delivery of strategic researches to create a positive impact on the business