Vodafone - Brand Communication - Mass Market

Brand Communication - Mass Market (5 - 10 years)

Role purpose : Develop ATL and BTL communication that will drive strategic brand differentiation for specific segment.

Key accountabilities and decision ownership :

- Conceptualizing and implementing 360 degree campaigns with respect to specific segments - New launches, thematic campaigns & tactical campaigns.

- Develop compelling, relevant strategic input docs & creative briefs for creative development.

- Collaborate with advertising agency, media agency, PR and activation teams to develop plans that optimise campaign delivery.

- Closely work with research team to test propositions, concepts, adcepts, link tests & post launch tracks.

- Effectively manage & track brand expenditures vis-a-vis budgets.

Core competencies, knowledge and experience :

- Knowledge on fundamentals of brand building & communication development

- Creative thinking

- Experience in working with cross function teams

Must have technical / professional qualifications :

- MBA, preferably from a premier college

- Experience in FMCG

Key performance indicators :

- Improvement in consideration, depth of awareness & emotional affinity scores in the brand track

- Developing campaigns that deliver on campaign effectiveness

- Timely planning & execution of communication calendar & Budgets