Vodafone - Assistant Manager - Campaign Management

Key purpose for the role:

- To manage campaigns and campaign management tools Across the country.

- Campaign manager is a pivotal role which balances marketing ambitions with capabilities. Every marketer wants to maximize revenues by offering customer relevant products. Things get complicated because there are many marketers (prepaid, postpaid, enterprise, VAS, data, inbound, outbound) and everyone believes they own the customer. Then there are other stakeholders like CS and regulatory.

Fact is only campaign manager owns the customer. Campaign manager has the ability to decide whom to send what and at what time. Conscious keeper.

As a campaign manager role entrenches to all aspects of customer. It starts from:

Customer:

Who is our customer?

- Where does customer go to buy our products?

- How does our customer buy our products?

- How does our customer know about our products?

How do we reach our customers?

- Should we communicate to the customer at all?

- How should we communicate?

- When should we communicate?

- What should we communicate?

- Where should we communicate?

Who sells our products?

- Why do they sell our products?

- How do they sell our products?

Eligibility criteria

Graduate or Post Graduate with experience in handling and understanding of technology, especially platforms like CRM, campaign management tools like UNICA, SAS, PEGA