VMock - Senior Marketing Analyst

Senior Marketing Analyst

Role: Senior Marketing Analyst

CANDIDATES FROM TIERED COLLEGE MUST ONLY APPLY!

About the Company:

VMock aims to empower students and professionals along the various phases of their career journey leveraging the power of artificial intelligence. The VMock platform delivers personalized career guidance to job seekers across the world. Over 200+ leading business schools and universities' students & alumni and their career centers use our products to accelerate their career goals.

Our team consists of some of the best engineers, data scientists, and product owners who not only have an exceptional background but also a shared passion for helping others in their careers. We pride ourselves in innovation and our team members have a die-hard passion for solving complex problems while maintaining a collaborative team environment that is focused on the growth of every team member. Our fast-paced culture is a great fit for anyone looking to make a mark through their work to create impact globally while working with high caliber team members.

VMock is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We have offices in Gurugram and Chicago.

Responsibilities:

- Market Research: Research current marketing trends and develop marketing plans to drive online marketing for target segments in the US, Europe, and APAC.

- Email Marketing: Engage the end users using different email marketing strategies. Create promotional and informational content to create product and brand awareness.

- Campaign Management: Devise & run marketing campaigns based on client requirements with the aim of acquiring and retaining customers.

- Content Development & Marketing: Write content for emails, brand collaterals, website, brochures, case studies, scripts for videos, presentations, newsletters, posters, infographics, e-books etc.

- Product Marketing: Develop product marketing strategies (positioning, messaging, launching). Also, ensure salespeople and customers understand it.

- User Engagement: Understand and analyze user-behavior to drive client recommendations and marketing activities.

- Stakeholder Management: Effectively collaborate and communicate with the internal stakeholders to understand clients' needs and develop innovative strategies to ensure client satisfaction.

- Brand management: Manage official social media accounts and related posts.

- Data Analysis: Analyze user engagement, prepare performance impact reports to understand the key areas for the action plan. Also, drive product innovation using various data intelligence techniques.

- Reporting: Report key performance metrics to clients and senior management. Prepare dashboards as per business requirements.

Requirements:

Technical:

- Qualification: Any bachelor's or master's degree (marketing or communications preferred).

- 3-5 years of relevant experience in driving online marketing campaigns, email marketing, market research, content writing, user engagement, analysis, and marketing strategy building.

- Knowledge of designing tools like Canva, Adobe XD, Adobe Photoshop etc. (an added advantage).

- Strong PowerPoint, Word, and Excel skills.

Behavioral:

- Excellent interpersonal, presentation and communication skills coupled with strong business acumen.

- Self-starter with a passion for work, attention to detail, and a positive attitude.

- Flexible and responsive, should be able to prioritize multiple tasks, reprioritize as needed.

- Creative with a can-do attitude and establish strong client relationships.

- Strong analytical skills with an ability to collect, organize, analyze, and disseminate significant amounts of information.

- Strong bias for impact-based action - to be able to work in a fast-paced startup culture.

- Ideates clearly and persuasively.

- Flexible and works analytically in a virtual, problem-solving environment.

- Ability to work effectively and independently and at speed across portfolios.