Vivriti Capital - Senior Brand Manager

Who we are:

Vivriti is a young, dynamic, and spirited institution that boasts of a large appetite for success through its vision of creating the largest and most valuable platform for enterprise finance. The word 'Vivriti' means progress or development and speaks volumes about our passion to continuously strive for results that add value to our ecosystem. At Vivriti, we are mission driven, challenging the status quo each day, reinventing the Indian mid-market debt market space, and creating an industry in itself.

Over the last five years, the group that consists of two companies - Vivriti Capital, a unique enterprise fintech NBFC, and Vivriti Asset Management, India's fastest growing digital alternate debt fund manager, has built significantly on its vision. Vivriti presently manages assets in excess of US$ 800 Mn, has offices in Chennai, Mumbai, Bangalore, Delhi and Jaipur, and consists of a high-powered team of 250+.

Job Description for Brand Manager:

1. Analyzing our brand positioning and consumer insights

2. Helping shape and communicate our vision and mission

3. Translating brand elements into plans and go-to-market strategies

Brief Of the Role:

We're looking for an experienced brand manager to help us build our brand and raise awareness. You'll work across all levels of our organization to find what makes us unique and communicate it to the world. We have an array of products that can be customized to the need of the clients. We are sector agnostic and work across the country. as our brand manager, you will be responsible for:

1. Analysing brand positioning and consumer insights

2. shaping and communicating our vision and mission translating brand elements into plans and go-to-market strategies

3. managing a team of marketing people working on brand initiatives leading creative development to motivate the target audience to "take action"

4. measuring and reporting performance of all marketing campaigns, and assessing ROI and kpis

5. monitoring market trends, research consumer markets and competitors' activities overseeing new and ongoing marketing and advertising activities

6. Devise innovative growth strategies

7. Align the company around the brand's direction, choices and tactics.

Requirements and skills:

- Proven working experience as Brand Manager or Associate Brand Manager

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up to date with latest trends and marketing best practices

Prior experience in NBFC and/or Agency background is preferred. 8-12 years' experience.

Why Join Us?

We are a high energy and supremely passionate bunch of individuals. This is a diverse group of people, who would be best in what they do, are diverse and inclusive, are collaborative and extremely hardworking. Indeed a very inspiring peer group. This is a team with a shared goal of reshaping the Indian mid-market enterprise debt market and change lives of millions of people through our work.

We have a keen eye for great talent, have an appreciation for potential, and an environment which facilitates hyper-performance. Vivriti is known to present a platform to excel for those who have a desire to reach great heights in their career. We nurture our team with great care, encourage ambition, are compassionate in your failures and cheer your successes. We're proud of our collaborative culture; everyone is ready to lend a helping hand, whether it's your first day on the job or your thousandth.

Our Rewards mechanisms are aggressive. High Performance fetches non-linear Rewards. In addition to the fixed component and variable pay, we ensure long term wealth creation for our critical employees through employee stock options. Vivriti is the first tech focused NBFC and asset manager that has provided ESOP liquidity in the last 15 years.

We invest in our employees through developmental programs, Professional Development Allowances and Education Grants.

Our Benefits are better than the best. To list a few below -

- Medical Care, Life and Personal Accident Insurance, Critical illness cover.

- Interest free loans of up to INR 10 Lacs, with no questions asked.

- Promoting health and wellness at the office with a well-equipped gymnasium, indoor sports facilities and recreation room. Motivating through regular fitness challenges and sports events and leagues.

- Caring for your health with nutritious food, fruits served round the clock, variety of beverages, etc.

- Ensuring maximum fun environment through Vivriti Premier League - a cross-team collaboration championship challenge, which is a 10-month long series of sporting contests, recreation activities on the floor, cultural celebrations, etc.