2018 MBA pass outs'
Does marketing, content strategy, copy-writing, digital content management, blogging, social media positioning, whitepapers, case studies, brochures, tutorials, webinars............... excite you? Yes ? Then, We must talk!!!
Responsibilities:
Content generation & marketing
- Co-ordinate with various stakeholders and teams for content generation - blogs, case studies, brochures, etc.
- Curate content received for blogs, case studies
- Publish blogs every week
- Write content for web pages - landing pages, forms, etc.
- Write press releases
- Create marketing collateral for conferences, trade-shows
Marketing campaigns
- Manage social media (SMM) campaigns in LinkedIn
- Publish content every day on Visual BI's company page in LinkedIn
- Monitor paid LinkedIn campaigns for various products - make necessary changes to increase ad visibility and clicks
- Manage search engine marketing (SEM) campaigns in Google AdWords
- Monitor and make necessary changes to increase ad visibility and clicks
- Run email campaigns weekly
- Drive webinar registrations
- Boost Visual BI's PR
Market segmentation
- Segment contacts in the marketing database
- Update new contacts that are added to the Marketing database everyday with correct information
- Be able to generate targeted lists, based on user-persona, geography, website activities, title, etc.
Requirements:
- Excellent communication skills - spoken and written English
- Flair for writing - must've written blogs / articles
- Presented papers @ college
- Good aptitude / problem solving skills
Assessment - Marketing concepts & Aptitude (The aptitude questions could be a combination of pattern-finding and problem solving ones)
- Adept / proficient in using MS Excel
Skill Corrals: Inbound Marketing, Content Marketing, Pardot, Email Marketing, Email Campaign, Lead Generation, Social Media Marketing, Blog writing
CTC: 575000 - 625000 P.A.
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