Visual BI - Management Trainee - Marketing

2018 MBA pass outs'

Does marketing, content strategy, copy-writing, digital content management, blogging, social media positioning, whitepapers, case studies, brochures, tutorials, webinars............... excite you? Yes ? Then, We must talk!!!

Responsibilities:

Content generation & marketing

- Co-ordinate with various stakeholders and teams for content generation - blogs, case studies, brochures, etc.

- Curate content received for blogs, case studies

- Publish blogs every week

- Write content for web pages - landing pages, forms, etc.

- Write press releases

- Create marketing collateral for conferences, trade-shows

Marketing campaigns

- Manage social media (SMM) campaigns in LinkedIn

- Publish content every day on Visual BI's company page in LinkedIn

- Monitor paid LinkedIn campaigns for various products - make necessary changes to increase ad visibility and clicks

- Manage search engine marketing (SEM) campaigns in Google AdWords

- Monitor and make necessary changes to increase ad visibility and clicks

- Run email campaigns weekly  

- Drive webinar registrations

- Boost Visual BI's PR

Market segmentation

- Segment contacts in the marketing database

- Update new contacts that are added to the Marketing database everyday with correct information

- Be able to generate targeted lists, based on user-persona, geography, website activities, title, etc.

Requirements:

- Excellent communication skills - spoken and written English

- Flair for writing - must've written blogs / articles

- Presented papers @ college

- Good aptitude / problem solving skills

Assessment - Marketing concepts & Aptitude (The aptitude questions could be a combination of pattern-finding and problem solving ones)

- Adept / proficient in using MS Excel

Skill Corrals: Inbound Marketing, Content Marketing, Pardot, Email Marketing, Email Campaign, Lead Generation, Social Media Marketing, Blog writing

CTC: 575000 - 625000 P.A.