Vishal Mega Mart - Category Manager/Buyer - FMCG - Non Food - IIM/ISB/FMS/MDI

Category Manager - FMCG (Non-Food)

Job Purpose :-

- To conduct all buying, planning and promotional activities in line with the strategy to achieve financial Key Performance Measures, maximizing product opportunities that exceed customer expectations.

Source & Develop Product :

- Develop Category strategy to maximize category performance both in terms of topline and bottomline metrics

- Develop and implement a buying brief and sourcing policy in collaboration with the Category head

- Identify, evaluate and pursue new product development under Private Brands portfolio

- Manage relationships with FMCG companies and Private brand vendors

- Liase with internal stakeholders to co-ordinate promotional activities through best use of signage, in store locations, display stands, windows, POS

Merchandise Planning :-

- Prepare Category Promotional Calendar in conjunction with the Marketing team

- Manage Store Adjacency and Layout in conjunction with the Central operations team

Maximize Sales & Profits :-

- Analyze category performance and take actions in order to manage shortfalls, maximize sales and curtail risks in conjunction with Merchandise Mgr

- Achieve KPIs wrt Open to Buy, Mark-downs, margins, gross profit, and stock levels

- Execute seasonal promotional activities and off season mark-down and clearance activities in conjunction with merchandise Mgr

- Implement opportunities from Store visits and competitor performance analysis

- New Store launch & Re-refurbishment : Co-ordinate Activity for new store launches and re- refurbishment's with Merchandise Mgr