Virohan - Lead - Content Marketing

Content Marketing Lead - Virohan

- Startup experience is a must

- Defining a brand strategy, for Virohan:

- Enable Virohan's discovery to core TG with presence & integration across media

- Drive SEO & Content strategy across social media- Meta, YouTube, other

- When to market to which consumer, with what messaging, across paid, owned & earned media touchpoints, in the form of a marketing calendar.

- Whichmediatouchpoints to be active & present on- by understanding media & information consumption habits of our consumer, for education, upskilling & related decisions, or otherwise.

- Building a consumer intelligence powerhouse- so far, marketing at Virohan has been synonymous with performance marketing- conversion-optimized, trial & error based, and iterative. The team's understanding of their consumer is primitive, and first-principally aligned to business. You will be expected to turn this around:

- Understand who the consumer is- define a (few) consumer personas

- Define seasonality for the brand & how it affects the nature of demand

- Establish a Brand Health Track- and how it evolves with seasonality

- Identify Triggers, Barriers & RTBs at every consumer touchpoint, across the funnel

- Owningall consumer-facing communication across all touchpoints in the marketing funnel

- TopFunnel- Facebook Ads, Search Ads, ATL, BTL, Social Media, Blogs & PR

- Mid-Funnel: Owned & Earned Media- Website, App, SMS, Whatsapp, App Notifications

- Bottom-Funnel- across 15+ colleges:

- CampusBranding- Signages, Banners, Backdrops, Tent Cards

- Take-homeCollateral- Brochures, Leaflets, Dockets, Flyers

- You have 5+years of work experience in Content management & consumer research, with 2+ years of doing this with a startup

- You are a design thinker- who understands what truly moves and influences consumers ideally, a good mix of left and right brained thinking.

- Marketing Budget is not in input to your decision-making- you are happy to work within constraints, grow with the brand

- You love numbers & objectivity, you seek problem solving opportunities with a rational approach

- You are obsessed with detail & often spot opportunities by paying attention to detail.

- You have a strong ability to communicate and work across functions.

- You like to get your hands dirty