Vionsys - Specialist - Content Marketing

Responsibilities:

- Develop and execute a comprehensive content strategy that aligns with our marketing goals and EdTech focus.

- Craft engaging and informative content for various digital platforms (website, blog, social media).

- Write high-quality content like articles, marketing materials, and web copy, ensuring clarity, conciseness, and SEO best practices.

- Conduct thorough research and translate complex educational concepts into easily digestible content.

- Stay up-to-date on industry trends and competitor landscapes to inform content creation.

- Collaborate with internal teams (marketing, design) to ensure brand consistency and message delivery.

- Analyze content performance metrics and identify areas for improvement.

- Possess an understanding of organic and paid advertising strategies (a plus).

Qualifications:

- Bachelor's/Master's degree in any discipline (preferably with a focus on communication, marketing, or English Literature).

- 1-2 years of experience as a Content Writer, Copywriter, or a similar role in a digital marketing setting.

- Proven track record of creating engaging and informative content for various online platforms.

- Excellent writing, editing, and research skills with a strong command of the English language.

- Familiarity with content management systems (CMS) and SEO principles is a plus.

- Passion for EdTech and a genuine interest in the educational landscape.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively.

- Ability to work independently and meet deadlines in a fast-paced environment.